As a child (all those years ago), I grew up enjoying Toffee Crisp chocolate bars so I couldn't wait to try this retro looking cereal which is aimed at the adult breakfast market.
A report in The Grocer here suggests that Nestle are attempting to fill a void for chocolate cereals aimed at the over 35s market. A further article reports that 50% of consumers purchasing chocolate cereal have no children at home. I am surprised by this high percentage, perhaps a large proportion of the 50% are Grandmas and Granddads getting ready for weekend sleepovers?
The cereal is made up off chocolate puffed rice pieces and crunchy toffee balls. Personally, I would have preferred the toffee balls to be chewy rather than crunchy but that's my only real gripe.
I do worry about filling my children with sugar just before school. This portion size, together with milk, contains 13.1g of sugar which is about three teaspoons (depending on granularity). This is about average for chocolate and/or sugary cereal.
Overall, it does taste good but I have to say I see it as something of a weekend treat rather than a staple product to buy week in week out.
Have you tried Lion Bar or Toffee Crisp Cereal? What are your thoughts?