What is the relaunch?
Well, what I can gather is that on the 5th of every month you will be charged £13.95 which now makes postage a whopping £3.95! You will then receive 6 credits to spend on any products that take your fancy on their website.
Full size products are 2 credits and sample sized are 1 credit so you will get less products than you have been used to receiving from LMB. Obviously by choosing your own products, you won't get any menu or theme etc.
Once your box arrives you will notice that it comes in a sturdy grey cardboard box which should have been provided this month but LMB either ran out or decided that only certain subscribers were eligible. Inside that beautiful grey cardboard box is a cute little drawstring bag that says 'Love Me Beauty' on. If you are into your packaging and you don't mind paying extra £s I am sure you will be in heaven!
Does it sound good to you so far?
Here is my September box...
This Ofra colour is absolutely beautiful and is my favourite item in the box. I have found that the colour is versatile and I can use it on my cheeks too. The pigment is absolutely outstanding so not so much of the product is needed to achieve a beautiful professional finish.
Cost 2 credits - £9.18 ($15.00) here
I was a bit disappointed that this product was not sealed and as you can see, has leaked a little. For those of you who might not have come across the brand, it is Swedish and marketed in a similar way to Avon. I have tried Oriflame products on several occasions before and consider it a good and solid, average brand. I would not have paid full price for this BB Cream.
Cost 2 credits - £10.95 here
Cost 2 credits - £3.00 here
The whole email and social media hype surrounding launch day was a real let down. It turned out that all Joe Public would find out was that Love Me Beauty had a fantastic freebie blogger breakfast and handed out deluxe goody bags for their chosen few. Love Me Beauty were hardly around on any social media to answer questions or reply to comments etc over this whole period. The following day a little further information was released but the website crashed almost immediately and remained like that for several days...
My card was charged on 5th September but until the 8th September I couldn't access the website and LMB did not email their subscribers or have much presence on social media. I think LMB should discuss these problems with their marketing team ahead of any further 'big announcements' as it has caused a lot of upset and ill feeling among the people I have spoken to.
When I finally did manage to spend my credits, I was forced to give my debit card details even though I subscribe by Paypal.
Here is a timeline for September...
4th: supposed launch although this turned out to be a blogger breakfast event;
5th: still no idea what is happening, website crashed and no social media announcements;
8th finally managed to get onto website, bypass the broken links and order box;
8th: received an email welcoming me and confirming my order;
10th received an email asking for my address (yes, really!);
11th received another email welcoming me (presumably my address had been put in the system?);
15th email telling me that the new packaging was coming next month (ran out?);
18th email telling me that my order was dispatching;
24th box finally received 16 days after ordering!!!!
You pay nearly £2.50 per credit (if you factor in the increased postage of £3.95!) and you select three full size or six samples. The credit system means that you are paying approx. £5 per full size product or £2.50 per sample (which does include sachets!). I can't help but feel that this credit system is basically shopping from a tiny selection of products all beautifully placed into a fancy box (or in later months subscribers will get a box anyway).
I really think LMB have missed the point. From a beauty subscription box I want a selection of products that I probably wouldn't have otherwise tried to give me inspiration and ideas. I don't mind getting things that I wouldn't normally purchase because that is part of it. What I don't want is to buy casino chips to spend on a limited range of end of line type products...
Just a further note about credits; as you can see from my box there are HUGE discrepancies between the actual value of one credit from £1.50 to £5.48, which is unfair and will be cause upset and unfairness for subscribers going forward. When I emailed with my concerns Natalie told me that on average a subscriber would receive "3 full size products with an average of £35" which makes credits worth £5.83 by LMB estimations. My box had an RRP of £23.13 (£3.85 each) so I can't help but feel their calculations are somewhat out!
For informational purposes here are my last few boxes:
Month Products RRP Full Size Credits required
August 4 products £65.29 4 (8 credits)
July 8 products £104.13 7 (15 credits)
June 5 products £22.99 4 (9 credits)
May 5 products £21.68 3 (8 credits)
April 5 products £23.95 3 (8 credits)
March 5 products £33.20 3 (9 credits)
As you can see I couldn't afford ANY of my last six boxes with 6 credits...
Most of the full size products on offer are not new products but rather those that are found in the sale section of their respective websites; those that can be purchased much cheaper than the RRP displayed or those from brands which are not available in the UK. I didn't mind these types of products to try when I was getting four or five each month but now subscribers can expect much less.
The box is seriously lacking any personality. As each subscriber has a personal choice there is no uniformed theme or card with product explanatory notes etc which saves costs for LMB but does not benefit the subscriber.
Previously LMB provided eco-friendly basic but very secure packaging which was great. It didn't have the razzmatazz of some of the bigger beauty boxes but it didn't need to. Now the subscriber will get a pretty box AND a pretty bag too! I have to say I am not impressed. I don't want to pay extra for more packaging and can only see this move as a serious fail.
Price reductions for later orderers...
I 'paid' two credits for the NYX nail lacquer which was reduced to one credit a day or so later. When I emailed to ask about this I basically got fobbed off and my question about a refund was not answered. A friend was however told that as the stocks on a particular item get lower the credit price comes down. Any business would surely increase their price if demand was higher than they expected?!? I hate the thought that as an excited and 12 month loyal Love Me Beauty subscriber I was penalised for ordering too early! As you can see from my September timeline, Love Me Beauty are in no rush to get your box out so if you are subscribing then maybe you should wait to see if the credit price does come down but be careful that stocks don't run out!
Less products - slow service - no theme - no explanation or product cards - most expensive postage of all beauty subscription boxes - unfairness - new packaging.
What do you think about LMB changes?